How to Handle Competition

As both a private practice owner and as the co-founder of Measurable Solutions, I have noticed that physical therapists in general are constantly worried about competition. Physical therapists worry about competition from not only physician owned practices and chiropractors but also from other physical therapist.

Why is that? The fact is there is no shortage of potential patients but there is a very real shortage of physical therapists. Do you know how many people there are in the United States alone? There are about 300 or 400 million people in the US and North America and if you add Canada to the mix, that’s a lot of people. How many therapists are there in North America? Not that many. As a matter of fact, on the high end there are only about 27,000 physical therapists in private practice. That’s not enough therapists to treat that many people.

The truth of the matter is that at some point in their lives a large percentage of the population is going to need the services of a physical therapist. Unfortunately the majority of the population has no clue what physical therapy is and what it does. So they are going to go somewhere else, or they will just take a pill, or get surgery, or they’ll get this or that and then maybe they will end up seeing a physical therapist because they eventually get referred. Yikes! That’s not the way you do business. The way you do business is you gain control of your market!

Now, you get control of your market and your practice is going to take off. When you learn that the success or failure of your practice is totally hinged on YOU, then you are going to start going places. The only reason the practice is doing good or bad, is because YOU are there. And you’re at the helm.

The New Patient Course teaches you how to drive in new patients and the Executive Training teaches you how to be the CEO of your practice. Armed with this information you are completely capable of gaining control of your market and expanding your practice regardless of any perceived, real or imagined, competition. How do you handle competition? By making yourself the best executive you can possibly be and using the tools you learned in the New Patient Course to successfully promote your practice and gain control of your market.